We ask clients to define their attributes in some core areas so that designers have a good idea of the brand identity before they even start. But considering that logos are one of your strongest vehicles for branding, asking these questions is a necessary first step.Įvaluating a brand is one of the first steps in the 99designs logo design process. Of course, these aren’t exactly design questions-this belongs more to the field of branding. The first step in the 99designs logo design process is defining the attributes of your brand, based on an interactive sliding scale.
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